Discounts and benefits

West Midlands Police Sports & Wellbeing Association

All West Midlands Ambulance Service staff are now eligible to join the West Midlands Police Sports & Wellbeing Association.

Through joining the membership scheme you can open up a whole host of benefits from sports and wellbeing opportunities, days out with the family, money saving benefits and more.

Why become a member?
By becoming a member of the club you will open up instant access to hundreds of benefits including:

Local and national discounts negotiated exclusively for our members

  • Organised day trips and luxury breaks
  • Free to use family passes for several attractions
  • Subsidised tickets, where we cover part of the cost for you and your family to enjoy great days out
  • Heavily discounted cinema vouchers
  • Regular competitions
  • Win up to £5000.00 every month in our club lottery
  • Access to represent the club within our sports teams and gain access to sports funding
  • Use of sports facilities at Tally Ho as well as discounted room hire rates for family celebrations.
  • Annual members events

Who can be a member?
Although we are a police club, our membership is open to all emergency service responders, both serving and retired. Emergency service responders we recognise include:

  • Police officers and staff (including transport police)
  • Fire Service
  • Ambulance
  • NHS
  • Armed Forces

Family and friends of existing members can also join through our Associate Membership scheme.

For all levels of ability, from novice to expert! With such demanding jobs, your fitness can often be tested; the opportunity to participate in sporting activities can really make a difference! With the sports sections, you will have the chance to play for fun but can reach the heights of representing the club at higher levels.

If you would like any information on any of the sports sections please contact us on 0121 626 8337 or email

Start your membership today!
Joining the club is easy, just click the link below, enter the required information to setup your account today.

Once your application has been approved you will have instant access to all our benefits.

Join Today:


Blue Light Card

Blue Light Card provides access to discounts for a wide range of online and instore shops and services including restaurants, cinemas and attractions to NHS and Emergency Services Workers. To gain access to the discounts there is a sign up fee of £4.99 which provides membership for two years. To find more and to sign up click here 

ASDA Shopping 

From midnight tonight, 22nd May workers in the NHS, Emergency Services, Social Services, Social care sector and armed forces, will be able to access 10% discount in all Asda’s stores across the UK when they present their Blue Light Card until further notice. Food and soft drinks, George clothing and homeware, toys, gifts and optical are all included in the offer. Blue Light Card holders will receive their discount by presenting their card at checkout. 

Tom Dalby, CEO at Blue Light Card, said: 

“We are really proud to be working with ASDA. With the cost of living on the rise, I hope this exclusive 10% discount helps families and individuals across the UK on everything from the big food shop to new school clothes. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and this partnership will support millions of blue light workers in the country.” 

Full terms and conditions for the Blue Light discount can be found here (

Health Service Discounts

Health Service Discounts is free to sign up for all NHS workers.

Once signed up you will receive access to a huge range of discounts and offers for shops and services including eating out, holidays and mobile phone contracts. To find more and to sign up click here 

Tickets For Good

Tickets For Good provides access to live shows, concerts and events to NHS Staff either free of charge or heavily discounted. To join you will need to register with your NHS Email by clicking here: Tickets for Good — NHS 


Headspace for NHS – You’re here for them, we’re here for you. Be kind to your mind with free access to Headspace — the world’s most science-backed meditation app — to all NHS clinical and non-clinical staff. Headspace is everyday mindfulness for everyone. Stress less, sleep soundly, and be more resilient. Your Headspace Plus membership will help you learn the life-changing skills of meditation and mindfulness, to use whenever you need it most. Click here to sign up for your free subscription.

Company Shop Dudley

Company Shop Dudley is located at Castle Mill on Birmingham New Road (DY1 4DA), and the shelves are stacked with food and products from big-name brands such as Marks and Spencer, Nestlé and Tesco, which are on typically around 50% off the normal retail price.

The store prevents good food and household products from going to waste and has created 47 new jobs in the area, tackling the challenge of food and product waste whilst supporting families and the local economy.

Membership is open to almost all key workers, including those working in the NHS, social care, emergency services, FMCG supply chain, British Army and prison services, and temporarily to those working in schools and councils, amongst others.

Anyone who is eligible for membership can sign up for a free membership card online, with applications open on an ongoing basis. 




Grocery Shopping Discounts

Lidl: the Lidl Plus app gives shoppers access to weekly discount coupons, exclusive discounts and prizes, including 30% off in store bakery items on Monday to Saturday (excluding bank holidays) from 7pm until closing time.

Asda: offering 10% discount in store for Blue Light card holders. The Asda Rewards app also enables customers to build up a ‘cashpot’ to spend in Asda stores or online.

Morrisons: the My Morrisons app provides personalised offers on items you buy frequently. NHS colleagues can also join the NHS Club via the app for access to exclusive offers. Free online delivery for NHS staff. Also staff can receive a discount at Morrisons Cafe, they are offering emergency services workers a 50% discount on food and hot drinks whilst on duty. The offering excludes BREW and bottled drinks. Staff should have their ID card with them at the time of ordering.

Sainsbury’s: the Nectar scheme enables shoppers to earn one Nectar point for every £1 qualifying spend in store, online or on fuel.

Tesco: Tesco Clubcard members can collect one point for every £1 spent in store and online, and one point for every £2 spent on fuel.

Waitrose: the My Waitrose scheme provides members with freebies and personalised offers.




Petrol Price Comparison

National Express West Midlands 

Pet care

Pets at Home: as at August 2022, Pets at Home is offering 10% off for NHS workers in-store on presentation of a valid NHS identification.

RSPCA: their website provides advice on how you can look after your pet’s health whilst keeping costs down



Gym Discounts

EVERYONE WELCOME AT THE UK’S FAVOURITE GYM From low cost flexible memberships and 24-hour opening times, to quality gym equipment and classes included, there are loads of reasons why PureGym is the UK’s favourite gym.Our mission is to help people everywhere to lead a healthy and happy life every day. Come and join us today.We’ve been a trusted partner to Blue Light Card for over 3 years and supported thousands of their members on their fitness journey. Our exclusive discount allows you to train right across the UK, at any time of day, at great value. For a full list of our gyms please visit our website:
To save up to 10% off monthly memberships and £0 joining fee click me!